The Blackspot Unswoosher

The relationship between megacorporations and consumerism in “The Blackspot Unswoosher” is that large megacorporations, such as Nike and Adidas, have control over what consumers of the products they make purchase.  Only a few corporations, including Nike, Adidas, and Converse, dominate the shoe industry.  This makes it hard for people to buy shoes from local, small-business companies.  Another fact about these megacorporations is that they outsource their jobs to foreign nations where the employees will require less compensation.  They also contribute to the decline of unions and pollution, and do not use eco-friendly material.  Although consumers may not approve of these practices, they are forced to buy the products made by the corporations for there are no other alternatives. 

The Blackspot Unswoosher is a shoe made by the Adbuster’s Media Foundation.  It is made in a union factory with all-vegetarian and recycled material.  This is given as an alternative to the shoes that the corporations make through their non-progressive and cruel conditions.  There is a picture of the Blackspot Unswoosher (the name of the shoe), and, although it may not be the most elegant-looking shoe, it does get the job done and one can tell that it is made as it is described above.  Included features of the shoe are vegetarian leather, recycled tire soles, and organic hemp shoelaces.  The shoe is a great alternative to those made by the megacorporations.